1. Initial Request & Context
2. Phase 1 Amazon Launch Plan Development
3. A+ Content Strategy
4. PPC Campaign Strategy & Setup
5. Timeline Development (Final: D-Day = Listing Live)
6. Inventory Planning (8-Week Lead Time)
7. Review Acquisition Strategy
8. Standard Operating Procedures (9 SOPs)
9. Waitlist Email Sequence
10. Risk Mitigation Plan
11. Google Sheets Dashboard Design
12. Final Consolidated Report
13. Summary of All Deliverables
D-Day Definition: Listing Goes Live on Amazon (Day 0)
PPC Start: Day +8 (one week after launch)
First Shipment: 500 units ordered Day -70 (8-week lead time)
Review Target: 30–40 reviews by Day +30
Total Phase 1 PPC Budget: ~$13,800 over 90 days
Safety Stock: Minimum 150–200 units at all times
Pre-D-Day: Day -70 Order 500 units → Day -15 Stock arrives → Day -10 1st Vine → Day -7 Soft Launch begins → Day 0 D-DAY: Listing Goes LIVE
Post-D-Day: Day +8 PPC Starts → Day +12 2nd Vine → Day +30 Target 30–40 reviews → Day +60 Target 60–80 reviews + ACoS <35% → Day +90 End of Phase 1
1. Amazon Listing Optimization
2. Premium A+ Content Creation (6 modules + video)
3. PPC Campaign Management (4-campaign structure)
4. Inventory Planning & Reordering
5. Review Acquisition Strategy
6. Pre-Launch & Soft Launch Execution
7. Waitlist Email Marketing (5-email sequence)
8. Weekly PPC Optimization Checklist
9. Risk Mitigation & Contingency Plans
4-Campaign Structure:
• Daralbeida_Auto (35–40% budget) — Discovery
• Daralbeida_Broad (30%) — Scaling
• Daralbeida_Exact (20%) — Profit Protection
• Daralbeida_Competitor (10–15%) — Conquesting
Start Date: Day +8 | Target ACoS: <28% by Day +90
Shipment 1: 500 units — Ordered Day -70 | Arrives Day -15
Shipment 2: 450 units — Ordered Day -35 | Arrives Day +10
Shipment 3: 500 units — Ordered Day +50 | Arrives Day +95
Safety Stock Rule: Reorder when below 250 units | Minimum 150–200 units always
1st Vine: Day -10 (30 units)
Early Reviewer Program: $400 budget (Day -20 to +20)
2nd Vine: Day +12 (30 units)
Micro-influencers: $1,000–$1,200 (Day +6)
Waitlist Traffic: Day -7 to +10
Target: 30–40 reviews by Day +30 | 60–80 reviews by Day +60
Email 1 (Day -40): Teaser — “Something special is coming…”
Email 2 (Day 0): Launch Announcement — “Daralbeida is now live on Amazon”
Email 3 (Day +2): Early Access — “First 200 bottles just dropped”
Email 4 (Day +8): Review Request — “How was your Daralbeida?”
Email 5 (Day +14): Follow-up — “Quick reminder + 10% thank you”
Slow reviews (<15 by Day +20): Increase Early Reviewer budget + send 2nd Vine early
High ACoS (>50% for 10+ days): Pause underperforming keywords + shift to Exact match
Stockout risk (<200 units): Expedite next shipment + temporarily reduce PPC spend
Low conversion (<8% after 30 days): Review A+ Content + images + bullet points