Daralbeida™ is seeking $100,000 in seed capital via a convertible note or SAFE instrument. Combined with the $50,000 already deployed by the founder, total capital at launch is $150,000 — sufficient to execute the proof-of-concept shipment, complete the Year 1 main shipment, and reach first revenue within the first operating year.
The founder has invested approximately $50,000 to date, entirely from personal capital, with no external debt. This investment has funded the full pre-launch buildout: brand identity, trademark, regulatory infrastructure, logistics architecture, and quality control protocol. The business is pre-revenue and operationally ready to ship.
USPTO trademark filed (Class 029) · Domain daralbeida.com owned and active · Brand identity fully developed (palette, typography, label) · Full compliance documentation suite (FDA, CBP, US–Morocco FTA) · Two-gate QC protocol (CDR OxiTester + Eurofins CAL) · Producer qualification SOP (DAB-SOP-SOURCING-001) · Multi-scenario landed cost model · Export authority chain mapped · 3PL → FBA logistics flow designed · Freight forwarder candidates identified (DocShipper, Swift Cargo Maroc) · Legal counsel engaged (Todd J. Cleary)
A single seed round of $100,000 is sufficient to fund Year 1 operations through first revenue and inventory replenishment. No further external capital is anticipated before proof-of-concept is established. Year 2 expansion — DTC launch (daralbeida.com), BIB format introduction, and specialty retail entry — is structured to be funded from Year 1 Amazon FBA operating cash flow, not from additional dilution.
A Series A raise is possible in Year 2–3, contingent on demonstrated Amazon velocity and B2B channel activation, but is not a dependency for the business to operate or grow.
| Stage | Source | Trigger | Purpose |
|---|---|---|---|
| Seed (current) | Angel — $100K convertible note / SAFE | Now | Year 1 inventory, launch, marketing |
| Year 1 reinvestment | Amazon FBA operating cash flow | First revenue | Inventory replenishment, DTC buildout |
| Series A (optional) | Institutional / strategic | 3,000+ units velocity + B2B activation | Wholesale scale, international, BIB |
The seed round is offered as a convertible note or SAFE (investor's preference; SAFE preferred for simplicity). Key parameters are indicative and subject to negotiation:
| Parameter | Indicative terms |
|---|---|
| Amount | $100,000 — single closing, no tranching |
| Instrument | Convertible note or SAFE |
| Valuation cap | TBD at closing |
| Discount rate | 15–20% at conversion |
| Conversion trigger | Qualified financing ≥ $250K or Series A |
| Interest (note only) | 5–6% p.a. simple, accrued |
| Maturity (note only) | 24 months |
| Pro-rata rights | Offered — right to participate in next priced round |
The business operates through three entities formed at launch: Daralbeida Holdings LLC (Delaware) — IP and trademark ownership; Daralbeida Brands LLC (California) — US operations, Amazon FBA, DTC, B2B; Daralbeida Maroc SARL (Casablanca) — sourcing, QC, and export compliance. Any future investor takes a stake in Daralbeida Holdings LLC, the parent entity at the top of the structure. Legal counsel (Todd J. Cleary) is engaged and available to support instrument drafting.
The $100,000 seed round is deployed in two phases. Phase 1 validates the model before committing to full Year 1 volume. Phase 2 executes only after Phase 1 confirms product quality, logistics flow, and Amazon listing performance.
| Category | Allocation | Notes |
|---|---|---|
| Phase 1 — Proof-of-concept (100–500 units, LCL) | ||
| Inventory — oil, bottles, packaging | $4,000–6,000 | Sourced in Morocco, FNSKU labeled at origin |
| Freight + 3PL prep + FBA inbound | $4,000–6,000 | LCL Casablanca → LA 3PL → FBA; column-stacked pallets |
| Eurofins CAL quality testing | $500–800 | Polyphenols, acidity, authenticity panel |
| Phase 1 total | $8,500–12,800 | |
| Phase 2 — Year 1 main shipment (~3,500 units, FCL) | ||
| Inventory — oil, bottles, packaging | $30,000–38,000 | FOB Casablanca + ocean freight + landed LA 3PL |
| Brand & packaging finalization | $8,000–10,000 | Label print run, cartons, brand photography, A+ content |
| Marketing & customer acquisition | $20,000–25,000 | Amazon PPC, influencer outreach, PR |
| Infrastructure & compliance | $10,000–12,000 | 3PL setup, FNSKU labeling, legal, QA |
| Working capital & runway | $7,000–8,000 | 3-month cushion between shipment arrival and first sales |
| Phase 2 total | $75,000–93,000 | |
| Total seed deployment | $83,500–$105,800 | Within $100K seed envelope |
No fixed overhead before revenue · No external capital for BIB format (Year 1 cash flow only) · No specialty retail slotting fees until Amazon velocity is proven · Phase 2 does not begin until Phase 1 clears · Hiring trigger at 3,000 units sold or B2B channel activation — whichever comes first