-------------------------------------------------------------------------------- DOCUMENT CONTROL (HEADER) -------------------------------------------------------------------------------- Document ID : DAB_BP_6_1_001 Title : Business Plan, Section 6.1, Phase 1 Amazon Launch (Year 1) Version : 1.1 Status : DRAFT Classification : Internal, Confidential Prepared By : PYB / Daralbeida Reviewed By : (pending) Approved By : (pending) Approval Date : (pending) Owner : PYB / Daralbeida Date Created : 2026-05-01 Last Revised : 2026-06-13 00:00 UTC Update Cycle : Upon any channel strategy or pricing update; upon Amazon policy change affecting launch approach Next Review Due: (pending) Annual Review : (pending) Retention : 3 years from date of creation Department : STRAT Style : BPGP Keywords : Amazon launch, PPC, ACoS, Amazon Vine, keyword strategy, A+ content, EVOO, Phase 1, Year 1 Related Docs : DAB-AMZ-LAUNCH-MASTER-001; DAB-AMZ-PPC-001; DAB-AMZ-VINE-001; DAB-AMZ-KW-001; DAB-BP-6-MKTG-SALES-001 Supersedes : DARX_STRAT_BP_SECT6_1_20260501.txt Superseded By : (none, current version) -------------------------------------------------------------------------------- OUTLINE -------------------------------------------------------------------------------- 1. Purpose and Scope 2. Listing Optimisation and Visual Assets 3. PPC Campaign Structure and ACoS Targets 4. Amazon Vine Enrollment 5. Primary Keyword Strategy 6. Document Notes 7. AI Prompts 8. Revision History 9. Acronyms 10. Glossary DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- ================================================================================ 1. PURPOSE AND SCOPE ================================================================================ This document contains Section 6.1 of the Daralbeida Business Plan, covering Phase 1 of the Amazon launch in Year 1. It defines the listing strategy, PPC campaign structure and targets, Vine enrollment approach, and primary keyword strategy. This section is subordinate to and consistent with the full business plan and Section 6 channel strategy. SKU pricing at date of creation: 0.5L = $26 retail; 1L = $32 retail. Confirm current pricing before any public or marketplace deployment. Origin claim discipline: Morocco only. No sub-regional, estate, or geographic qualifier until a specific contracted and verified estate is on file. ================================================================================ 2. LISTING OPTIMISATION AND VISUAL ASSETS ================================================================================ Optimised listing with A+ content and provenance photography. A+ content modules to include: 1. Brand story 2. Origin narrative 3. Cold-press process illustration 4. Quality credentials (Eurofins certification, 0% US import duty under MAFTA) 5. Usage and pairing suggestions Provenance photography to feature the Moroccan landscape, harvest, and pressing facility. No sub-regional or estate-specific location claims until a specific contracted and verified estate is on file. ================================================================================ 3. PPC CAMPAIGN STRUCTURE AND ACOS TARGETS ================================================================================ PPC campaigns are structured in two phases: auto followed by manual. Phase Campaign Type ACoS Target Notes ──────────────────────────────────────────────────────────────────────────── Launch Auto Below 40% Harvest keyword and ASIN data Steady State Manual Below 28% Built from harvested data; negative keyword pruning applied rolling Campaign types to deploy: 1. Sponsored Products, priority 2. Sponsored Brands, brand awareness, after reviews are seeded 3. Sponsored Display, retargeting, later phase ================================================================================ 4. AMAZON VINE ENROLLMENT ================================================================================ Amazon Vine enrollment at $200 per ASIN to seed verified reviews at launch. (Confirm current fee in Seller Central, Amazon fees subject to change.) Both SKUs (0.5L and 1L) to be enrolled separately upon FBA inventory activation. Enrollment to be triggered once FBA stock is confirmed live and the inbound shipment is fully received. Vine reviews are critical to early conversion rate and organic ranking velocity. Enrollment sequence: 0.5L first; 1L one week later to stagger review flow. Refer to DAB-AMZ-VINE-001 for full enrollment procedure. ================================================================================ 5. PRIMARY KEYWORD STRATEGY ================================================================================ Primary keywords for listing title, bullet points, and backend search terms: 1. "moroccan olive oil" 2. "premium EVOO" 3. "single estate olive oil" Secondary and long-tail keywords to be identified through auto campaign harvest data, Brand Analytics, and competitor reverse-ASIN research. Keyword integration must comply with Amazon guidelines: no keyword stuffing, no prohibited claims, no country-of-origin claims inconsistent with verified labelling. Refer to DAB-AMZ-KW-001 for the full keyword list and management protocol. ================================================================================ 6. DOCUMENT NOTES ================================================================================ 1. PPC contractor to operate under the Daralbeida PPC brief (DAB-AMZ-PPC-001) as the controlling document. 2. This section is subordinate to and consistent with the full business plan and Section 6 channel strategy. 3. Vine enrollment fee in this document ($200/ASIN) supersedes the $400 figure in earlier drafts. Confirm current fee in Seller Central before enrollment. ================================================================================ 7. AI PROMPTS ================================================================================ The following copy-paste prompt assists with drafting or reviewing the Phase 1 Amazon launch plan. Replace the bracketed tokens before use. ================================================================================ START OF PROMPT ================================================================================ You are assisting Daralbeida with Section 6.1 of its Business Plan, the Phase 1 Amazon launch for Year 1. Review the listing strategy, PPC campaign structure, Amazon Vine enrollment, and primary keyword strategy for [SKU_LIST]. Confirm that all ACoS targets are met: launch [LAUNCH_ACOS_TARGET] and steady state [STEADY_STATE_ACOS_TARGET]. Verify origin claims are limited to Morocco only, with no sub-regional or estate claims until a contracted and verified estate is on file. Confirm SKU pricing of [PRICE_05L] for the 0.5L and [PRICE_1L] for the 1L before any marketplace deployment, and confirm the current Vine fee per ASIN in Seller Central. Output a checklist of any items that require confirmation or correction before launch. ================================================================================ END OF PROMPT ================================================================================ ================================================================================ 8. REVISION HISTORY ================================================================================ Version Date Author Summary of Changes ──────────────────────────────────────────────────────────────────────────── 1.0 2026-05-01 PYB Initial issue 1.1 2026-06-13 PYB Reformatted to BPGP v3.1; added AI Prompts and Revision History sections; no content changes ================================================================================ 9. ACRONYMS ================================================================================ ACoS Advertising Cost of Sale ASIN Amazon Standard Identification Number DTC Direct to Consumer EVOO Extra Virgin Olive Oil FBA Fulfilled by Amazon MAFTA Morocco-America Free Trade Agreement PPC Pay-Per-Click PYB Internal reference code for the Daralbeida founder SKU Stock Keeping Unit SOP Standard Operating Procedure ================================================================================ 10. GLOSSARY ================================================================================ A+ Content Amazon's Enhanced Brand Content system. Module-based rich content replacing the standard product description. Requires Brand Registry. Documented 3-10% conversion rate uplift per Amazon data. ACoS Advertising Cost of Sale. Ad Spend / Ad Revenue x 100. Launch target: below 40%. Steady-state target: below 28%. Auto Campaign Amazon PPC campaign type in which Amazon automatically matches ads to customer searches based on listing content. Used in Phase 1 to harvest keyword and ASIN targeting data. Daralbeida Brand name of the premium Moroccan EVOO venture. Always one word. USPTO trademark application filed, Class 29. EVOO Extra Virgin Olive Oil. Highest IOC grade. FFA 0.8% maximum, cold-extracted without chemical processing. MAFTA Morocco-America Free Trade Agreement. Grants Moroccan-origin EVOO zero import duty under HTS 1509.10.4000. Vine Amazon's invite-only reviewer program. The only legitimate mechanism for seeding verified reviews at launch. Fee per ASIN confirmed in Seller Central before enrollment. -------------------------------------------------------------------------------- DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- Document ID : DAB_BP_6_1_001 Version : 1.1 Status : DRAFT Last Revised : 2026-06-13 00:00 UTC Update Cycle : Upon any channel strategy or pricing update; upon Amazon policy change affecting launch approach Next Review Due : (pending) Annual Review : (pending) Owner : PYB / Daralbeida Distribution : Internal only, do not circulate without founder approval Review Triggers : Channel strategy change; pricing update; Amazon policy change affecting launch approach; Vine fee change in Seller Central COMPLIANCE : Pricing must be confirmed before any public or marketplace deployment: 0.5L = $26, 1L = $32 as of 2026-05-01. Origin claims limited to Morocco only. No sub-regional or estate claims until a contracted and verified estate is on file. Vine enrollment fee must be confirmed in Seller Central before enrollment is initiated. Revision History : See Section 8 -------------------------------------------------------------------------------- END OF DOCUMENT --------------------------------------------------------------------------------