-------------------------------------------------------------------------------- Document ID : DAB-OPS-REVIEWS-001 Title : Pre-Launch Review Seeding Plan : 20-30 Verified Reviews Before Amazon Listing Goes Live Version : 1.0 Status : ACTIVE Date Created : 2026-04-01 Prepared by : PYB / Daralbeida Style : BPGP Department : OPS Classification: Internal — Confidential Related Docs : DAB-AMZ-VINE-001; DAB-AMZ-LAUNCH-MASTER-001; : DAB-AMZ-LISTING-001 -------------------------------------------------------------------------------- OUTLINE -------------------------------------------------------------------------------- 1. Purpose and Scope 2. Why This Matters — The Numbers 3. What Is and Is Not Legal on Amazon 4. The Three-Track System 5. Track A — Amazon Vine Program 6. Track B — Micro-Influencer and Press Gifting 7. Track C — Personal Network Purchase Seeding 8. Launch Day Protocol 9. Review Count Decision Gates 10. Review Tracking Master Spreadsheet Structure 11. Cost Summary 12. Key Rules 13. Acronyms 14. Glossary 15. Document Control ================================================================================ 1. PURPOSE AND SCOPE ================================================================================ This document defines the complete plan of action and master checklist for achieving a minimum of 20-30 legitimate Amazon reviews before the Daralbeida listing goes live. It covers three parallel tracks: Amazon Vine, product gifting to micro-influencers, and personal network seeding. All mechanics comply with Amazon's current review policies. Vine enrollment ($200/ASIN — confirm current fee in Seller Central before enrollment) is the highest-priority track. Tracks B and C supplement Vine when review velocity needs acceleration or Vine reviews are delayed. ================================================================================ WHY THIS MATTERS — THE NUMBERS ================================================================================ Amazon's algorithm weights social proof before almost everything else. The gap between zero reviews and 25 reviews is not linear — it is exponential: Reviews Approx. Conversion Rate What It Means ───────── ────────────────────── ────────────────────────────────────── 0 0.5–1.5% Only the most determined buyers convert 5–10 2–3% Marginal; still invisible on category 15–25 5–8% Competitive; PPC becomes viable 25–50 8–12% Strong; organic ranking begins 50+ 12–18% Full flywheel engaged At $26 retail and 1.0% conversion with zero reviews, you need 1,100 visitors to sell 11 units. At 7% conversion with 25 reviews, you need 157 visitors to sell the same 11 units. The PPC cost difference is approximately 7× per sale. Every dollar spent on PPC before you have 20+ reviews is structurally inefficient. Every dollar spent after is compounding. This plan gets you to the threshold before you open the tap. ================================================================================ WHAT IS AND IS NOT LEGAL ON AMAZON ================================================================================ PERMITTED (Amazon ToS compliant): - Amazon Vine Program: Amazon's own controlled reviewer system - Sending free product to external reviewers who disclose it as gifted (FTC disclosure required; Amazon allows verified purchase OR gift reviews) - Product insert cards with neutral language (no incentive, no star request) - "Request a Review" button in Seller Central on every order - Asking personal contacts to purchase and review (they must actually buy) - Seeding the Q&A section with questions from a personal account NOT PERMITTED (will get your ASIN or account suspended): - Incentivized reviews: offering money, discounts, or free future products in exchange for a review - Review clubs or services that provide reviews for compensation - Buying reviews from any third-party service - Asking for positive reviews specifically (must ask for "honest" review) - Reviewing your own product from any account you control - Having anyone in your household review your product - Coordinating review content in any way RULE OF THUMB: If money or guaranteed compensation changes hands in connection with a review, it is illegal under Amazon ToS and potentially the FTC Act. If product is given freely with no strings attached and the reviewer discloses, it is legal. When in doubt, do not do it. ================================================================================ THE THREE-TRACK SYSTEM ================================================================================ Track A — Amazon Vine Program (target: 20–30 reviews) Track B — Micro-Influencer and Press Gifting (target: 10–20 external) Track C — Personal Network Purchase Seeding (target: 5–10 verified) All three tracks run in parallel starting 6–8 weeks before the listing goes live. Track A is the foundation. Tracks B and C are acceleration layers. Total realistic outcome: 25–45 reviews in the first 60 days, with 20–30 landing before or shortly after public launch. ================================================================================ TRACK A — AMAZON VINE PROGRAM Target: 20–30 Vine reviews · Cost: $200 per ASIN · Timeline: 4–6 weeks ================================================================================ WHAT IT IS ---------- Amazon Vine is Amazon's own controlled review program. You enroll an ASIN, send a set number of units to FBA, and Amazon distributes them to Vine Voices — a curated pool of reviewers selected for review quality and helpfulness. Vine reviews are marked "Vine Customer Review of Free Product" and count toward your star rating exactly like verified purchase reviews. Vine is the single most powerful review tool available to a new Amazon seller. It is designed specifically to solve the cold-start problem. It must be used before 30 reviews exist on the ASIN — after that, the program closes. ELIGIBILITY REQUIREMENTS ------------------------ - Brand Registry enrolled (required — see Step 1 below) - ASIN must have fewer than 30 existing reviews - Product must be FBA (not FBM) - Product must be in a Vine-eligible category (Grocery and Gourmet Food is eligible) - Inventory must be physically at an FBA warehouse at time of enrollment COST ---- $200 per ASIN (flat fee, charged when first Vine review is posted) No additional cost per unit — you provide units for free Recommended: enroll 30 units (the maximum Amazon allocates) TIMELINE -------- Week -8 to -6: Brand Registry completed; listing fully built Week -6: Vine enrollment submitted; listing set to inactive/suppressed Week -4: FBA inventory arrives; enrollment confirmed Week -3 to -2: Vine units distributed to reviewers Week -1 to +2: Reviews begin posting (staggered over 2–4 weeks) Week +2 to +4: Full Vine review count visible on listing NOTE: Vine reviews cannot be removed or responded to. If your product has a quality issue, Vine will expose it publicly. This is a feature, not a bug — better to know before you scale spend. TRACK A CHECKLIST ----------------- BEFORE ENROLLMENT [ ] Brand Registry: confirm enrollment is active in Seller Central (Brands → Manage Brands → verify status is "Registered") [ ] ASIN is created with all content complete (title, bullets, images, A+ content draft, backend keywords) before enrollment — reviewers see the listing as it stands at review time [ ] Listing is set to INACTIVE or not yet published — do not go live before Vine reviews start arriving [ ] Confirm ASIN has 0 existing reviews [ ] Confirm product is set to FBA fulfillment ENROLLMENT STEPS [ ] Go to: Seller Central → Advertising → Vine [ ] Search your ASIN in the Vine console [ ] Select enrollment quantity: set to 30 units (maximum) [ ] Confirm the $200 fee acknowledgment [ ] Submit enrollment [ ] Screenshot and save the enrollment confirmation with date INVENTORY [ ] Create inbound FBA shipment for at least 30 additional units above your planned launch inventory (these are your Vine units — Amazon will pull from your FBA stock) [ ] Confirm FBA inventory received notification in Seller Central [ ] Verify Vine enrollment status changes to "Active" after inventory arrives MONITORING [ ] Check Vine console every 3 days for units distributed count [ ] Set calendar reminder for Week +2 to check first reviews posted [ ] When first Vine reviews post: do NOT respond or comment if negative — monitor only; use feedback to assess any quality issues [ ] Document all Vine reviews in a tracking sheet (star rating, date, key themes, any quality concerns raised) VINE REVIEW TRACKING SHEET COLUMNS: Date posted / Star rating / Review title / Key positive themes / Key negative themes / Quality concern Y/N / Action required ================================================================================ TRACK B — MICRO-INFLUENCER AND PRESS GIFTING Target: 10–20 external mentions/reviews · Cost: product + shipping Timeline: 8–10 weeks before launch; ongoing ================================================================================ WHAT IT IS ---------- Sending complimentary bottles to food writers, chefs, bloggers, and micro-influencers in exchange for nothing — no guaranteed post, no star request, no compensation. FTC rules require recipients to disclose that the product was received for free. Amazon allows gifted reviews as long as the reviewer discloses and is not compensated beyond the product itself. The goal of Track B is dual: 1. Generate legitimate Amazon reviews from recipients who actually use the product and choose to leave a review 2. Generate social media content, editorial mentions, and word-of-mouth that drives external traffic to the listing — amplifying PPC efficiency PROFILE OF THE RIGHT RECIPIENT ------------------------------- Focus on individuals who match ALL of the following: Audience match: Food, cooking, Mediterranean cuisine, olive oil, healthy eating, Moroccan cuisine, or premium pantry focus Platform and following: Instagram: 5,000–100,000 followers (micro-influencer range) Food blogs: active, with Google SEO traffic (DA 20+) TikTok food creators: any follower count with high engagement Newsletter writers: food, cooking, or artisan product focus Chefs and culinary professionals: any platform; local credibility Food journalists: print, digital, or podcast format Engagement quality: Real comments on posts (not just emoji responses) Response rate when DM'd (they engage with their community) No obvious fake follower patterns Geographic priority: Los Angeles (your base; easier to follow up in person) New York (highest density of food media) San Francisco / Bay Area (premium food culture) Austin, Chicago, Miami (strong foodie communities) Morocco diaspora communities across all cities WHAT NOT TO LOOK FOR: Do not chase follower counts alone — a 2,000-follower food blogger whose readers trust her completely is worth more than a 200,000-follower lifestyle account with 0.2% engagement. BUILDING YOUR TARGET LIST -------------------------- Target: 80–100 outreach contacts to yield 30–40 responses and 15–25 packages sent (expect 30–40% response rate on cold outreach). Sources for finding contacts: Instagram: search #oliveoil #evoo #mediterraneandiet #cookingwitholiveoil #moroccanfood #moroccancooking #premiumoliveoil TikTok: same hashtags; sort by recent and engagement rate Google: "best olive oil" "EVOO review" "moroccan olive oil" — find bloggers who have written about olive oil before Substack: search food, cooking, pantry categories LinkedIn: food editors at publications (Bon Appétit, Food52, Eater, Serious Eats, NYT Cooking, local city magazines) Directory: Influencer.co, Modash, AspireIQ — free tiers allow basic search Manual: Look at who Graza, Brightland, and Citizens of Soil have worked with — those creators already understand and buy premium EVOO BUILD A SPREADSHEET WITH THESE COLUMNS: Name / Platform / Handle / Follower count / Engagement rate / Contact method (DM / email / form) / Niche fit (1–5) / Geographic location / Date contacted / Response Y/N / Address collected Y/N / Package sent date / Review posted Y/N / Review link / Social post Y/N / Post link / Notes OUTREACH MESSAGE — TEMPLATE ----------------------------- The message must be: - Short (under 100 words in the opening) - Personal (reference something specific about their content) - Zero pressure (explicitly state no obligation) - Transparent (state it is complimentary) --- Subject: Daralbeida — Moroccan EVOO for you, no strings Hi [Name], I came across [specific post or piece of content] and thought you'd appreciate what we're doing at Daralbeida. We're bringing single-estate Moroccan extra virgin olive oil — cold-pressed Picholine Marocaine — to the US market. Pressed at the western edge of the Mediterranean world, where olive oil has existed the longest. I'd love to send you a bottle. No review required, no strings attached — just the oil. If you enjoy it and feel like sharing, that's entirely yours to decide. Can I send you a bottle? [Your name] Daralbeida™ | daralbeida.com --- FOLLOW-UP PROTOCOL Day 0: Initial outreach sent Day 5: If no response — one follow-up only ("Just following up") Day 10: If still no response — archive; do not contact again After product sent: no follow-up asking for a review If they post: thank them publicly; engage genuinely with the content SHIPPING PACKAGE CONTENTS 1 × 0.5L Daralbeida bottle (primary SKU) 1 × Handwritten note on branded card (personal, brief, warm) 1 × Single-sided card: brand story on front, recipe on back Optional: small Moroccan-themed element (dried rose petals, argan soap) that reinforces the origin story without being gimmicky PACKAGE MUST NOT INCLUDE: Any request for a review Any star rating request Any discount code contingent on review Any language suggesting a quid pro quo AFTER THEY POST OR REVIEW If they post on Instagram/TikTok: like, comment genuinely, share to story If they leave an Amazon review: do NOT comment asking for edits If they ask for a high-res image or more product info: respond within 24h If they become a consistent supporter: note for future collaboration TRACK B CHECKLIST ----------------- SETUP (Weeks -10 to -8 before launch) [ ] Build outreach spreadsheet with 80–100 target contacts [ ] Prepare outreach message templates (personalized per contact) [ ] Set up a dedicated outreach email address (e.g., hello@daralbeida.com or press@daralbeida.com) [ ] Order gifting package materials: - Branded notecards (minimum 50 units) - Brand story / recipe cards (minimum 50 units) - Shipping boxes sized for 1 bottle with appropriate padding - Tissue paper or branded filler [ ] Confirm you have at least 30–50 units allocated for gifting (separate from Vine units and from launch inventory) [ ] Set up address collection system: a simple Google Form or Typeform linked from your outreach response flow OUTREACH (Weeks -8 to -4 before launch) [ ] Send first wave: 40 contacts [ ] Log all responses in spreadsheet same day [ ] Send follow-ups at Day 5 for non-responders [ ] Collect shipping addresses from all who respond yes [ ] Send second wave: 40 contacts (stagger from first wave) [ ] Compile confirmed shipping list SHIPPING (Weeks -6 to -2 before launch) [ ] Write and sign all personal notecards (do not print — handwritten only) [ ] Assemble packages [ ] Ship all packages via USPS Priority or UPS Ground (3–5 day delivery) [ ] Log tracking numbers in spreadsheet [ ] Send brief "on its way" message to each recipient with tracking MONITORING (Week -4 to +8) [ ] Check spreadsheet weekly for posts, mentions, and reviews [ ] Log all content created (links, screenshots for brand records) [ ] Engage with all posts within 24 hours of posting [ ] Note any quality feedback or concerns raised — escalate to sourcing SOP [ ] At 30 days post-send: assess conversion rate (packages sent vs. content created) — adjust second-wave targeting accordingly ================================================================================ TRACK C — PERSONAL NETWORK PURCHASE SEEDING Target: 5–15 verified purchase reviews · Cost: partial product cost Timeline: Weeks -2 to +4 relative to launch ================================================================================ WHAT IT IS ---------- Asking people in your personal network — friends, family, colleagues, professional contacts — to purchase the product on Amazon at full price and leave an honest review. The key word is PURCHASE: Amazon's verified purchase badge is attached to reviews from accounts that actually bought the product. This is Amazon's highest-trust review type. You can reimburse people privately (outside Amazon) for the purchase. Amazon's ToS permits this as long as the review is honest and voluntary. What is not permitted: asking for a positive review, asking for a specific star rating, or making the reimbursement contingent on the review. CRITICAL: Never ask someone in your household or anyone who shares your IP address, Amazon account, or payment method to review. Amazon's fraud detection will catch it and suppress the review. WHO TO ASK ---------- Priority 1 — People who cook seriously and will actually use the product (their review will be detailed and credible) Priority 2 — People in food, hospitality, or health professions (adds authority to the review) Priority 3 — Moroccan diaspora contacts in the US (authentic connection to the product story) Priority 4 — General trusted friends and professional contacts (volume, if needed) Target: 30 personal contacts contacted → 15–20 purchases → 8–12 reviews (Not everyone who buys will review; expect 50–60% review rate from people you know, versus 1–2% from strangers) HOW TO ASK ----------- Do not mass-message. Send personal, individual messages. Keep it brief. Never pressure. Always offer to reimburse. --- "Hey [Name] — I'm finally launching Daralbeida on Amazon. You'd genuinely love this olive oil — it's single-estate Moroccan, cold-pressed, the real thing. Would you be up for ordering a bottle and leaving an honest review? I'll cover the cost. No pressure either way, and whatever you think of it goes — I only want genuine feedback." --- REIMBURSEMENT PROTOCOL Reimburse via Venmo, PayPal, or cash — never via Amazon gift card (Amazon gift cards create a traceable link between you and the review) Reimburse after the purchase, not before — this removes any appearance of payment for review Do not set any condition on the review existing or its content as a condition of reimbursement — reimburse regardless of whether they review TIMING ------ Do not launch Track C until your listing has at least 5 Vine reviews already posted. The reason: early reviews from personal contacts look less suspicious when they are not the ONLY reviews on a listing. A listing with 5 Vine reviews and 8 personal network reviews looks organic. A listing with only 8 personal network reviews and no other activity looks manufactured. TRACK C CHECKLIST ----------------- SETUP [ ] Compile personal contact list: target 30+ people [ ] Prioritize by cooking interest and product fit [ ] Confirm mailing address for anyone who will be gifted rather than purchasing (note: gifted ≠ verified purchase) [ ] Set up Venmo / PayPal for reimbursements OUTREACH (after first 5 Vine reviews post) [ ] Send personal messages to contact list — individual, not group [ ] Log responses and confirm purchase intent [ ] Share the Amazon listing link when they confirm they will order [ ] Do NOT share a coupon code that can be traced to the review account FOLLOW-UP [ ] At Day 10 after their estimated delivery: check if they received it and ask if they enjoyed it (do not mention review) [ ] If they bring up reviewing: "That would mean a lot — just whatever you honestly think" [ ] If they leave a review: thank them privately, not publicly on Amazon [ ] Reimburse within 24 hours of confirmed purchase AFTER REVIEWS POST [ ] Do not respond to personal network reviews differently than any other review — treat all responses uniformly [ ] If a personal contact leaves a negative review: accept it graciously; do not ask them to edit or remove it ================================================================================ MASTER TIMELINE — 12 WEEKS TO LAUNCH ================================================================================ WEEK -12 TO -10 · FOUNDATION ───────────────────────────── [ ] Brand Registry: confirm active enrollment in Seller Central [ ] Create ASIN: title, bullets, backend keywords, 9 images uploaded [ ] A+ content: draft complete (can be published after launch) [ ] Listing status: INACTIVE — do not publish yet [ ] Set launch price in listing: $26 (0.5L) / $32 (1L) [ ] Confirm product labeling: "Product of Morocco" on label [ ] Begin building influencer outreach spreadsheet (Track B) WEEK -10 TO -8 · OUTREACH BEGINS ────────────────────────────────── [ ] Track B: Send first wave of 40 influencer outreach messages [ ] Track B: Follow up on non-responders at Day 5 [ ] Track B: Begin collecting shipping addresses from confirmed recipients [ ] Order gifting package materials (notecards, cards, boxes) [ ] Confirm unit allocation: 30 units Vine + 30–50 units gifting + launch inventory (keep separate in FBA planning) [ ] Track B: Send second wave of 40 outreach messages WEEK -8 TO -6 · VINE ENROLLMENT ───────────────────────────────── [ ] Create FBA inbound shipment: launch inventory + 30 Vine units [ ] Track B: Begin assembling and shipping gifting packages [ ] Track B: Log all tracking numbers; send "on its way" messages [ ] Vine: Navigate to Advertising → Vine in Seller Central [ ] Vine: Enroll ASIN with 30-unit allocation [ ] Vine: Confirm $200 fee and submit [ ] Vine: Screenshot enrollment confirmation with date WEEK -6 TO -4 · INVENTORY ARRIVES ──────────────────────────────────── [ ] Confirm FBA inventory received notification [ ] Vine: Verify enrollment status changes to "Active" [ ] Track B: All gifting packages delivered (confirm with recipients) [ ] Track C: Compile personal contact list (target 30 people) [ ] Track C: Draft personal outreach messages (individual, not group) [ ] Set up review tracking spreadsheet (all three tracks) [ ] Set up "Request a Review" automation: FeedbackWhiz or eComEngine — connect to Seller Central account WEEK -4 TO -2 · VINE REVIEWS BEGIN ARRIVING ───────────────────────────────────────────── [ ] Vine: First reviews begin posting — monitor every 3 days [ ] Log all Vine reviews: star rating, date, key themes, quality flags [ ] Assess any quality issues raised in early Vine reviews (if serious: pause launch plan; address quality before proceeding) [ ] Track C: When 5+ Vine reviews are posted — begin personal outreach [ ] Track C: Send personal messages to contacts list [ ] Track C: Share listing link with confirmed purchasers [ ] Track B: Engage with any social posts from gifting recipients [ ] Do NOT activate PPC yet — wait for minimum 15 reviews WEEK -2 TO 0 · PRE-LAUNCH FINAL CHECK ──────────────────────────────────────── [ ] Review count: target 15–20 reviews before going live (if below 10: delay launch by 2 weeks; do not launch with fewer than 10) [ ] Star rating: confirm 4.0 or above [ ] Listing: all 9 images live, title and bullets final [ ] Backend: all 250 bytes of search terms filled [ ] Price: confirm $26 (0.5L) is set — verify this is correct [ ] FBA inventory: confirm sufficient units for launch (minimum 200 units) [ ] "Request a Review" automation: confirm active and connected [ ] Vine: confirm enrollment still showing "Active" or review count posted [ ] PPC: campaigns built in draft mode — ready to activate at launch (Auto campaign: $10/day; Manual exact match: pause until Day 14) [ ] Q&A: seed 3–5 questions from a personal (non-household) account covering likely buyer questions: "Is this certified extra virgin?" / "What is the harvest date?" "How does it taste compared to Italian EVOO?" / "Country of origin?" LAUNCH DAY ────────────── [ ] Set listing to ACTIVE [ ] Activate PPC auto campaign at $10/day [ ] Activate "Request a Review" automation [ ] Post launch announcement on brand social channels [ ] Send personal message to all Track B and Track C contacts informing them the listing is live (do not ask for review again — they already know; this is just sharing the moment) WEEK +1 TO +2 · EARLY MONITORING ────────────────────────────────── [ ] Check Seller Central dashboard daily: units sold, sessions, CVR [ ] Check PPC: note top-performing auto keywords for manual campaign [ ] Review count: continue monitoring all three tracks [ ] "Request a Review" automation: confirm firing on every order [ ] At 20 reviews: activate manual exact match PPC campaign [ ] At 20 reviews: scale PPC to $20–$30/day [ ] At 25 reviews: add 10% coupon clip to listing [ ] Respond to all reviews — positive and negative — within 48 hours WEEK +2 TO +6 · ACCELERATION ────────────────────────────── [ ] At 25 reviews, 4.2+ stars: raise price to full $26 if launched lower [ ] Scale PPC: add competitor ASIN targeting campaigns [ ] Add manual broad match campaign with search term report data [ ] Enable Subscribe & Save (Seller Central → Inventory → Subscribe & Save) [ ] A+ content: publish if not yet live [ ] Track B second wave: if Track B yield was below 10 posts, send a second round of 40 outreach messages to new contacts [ ] Document all review insights — recurring quality praise and concerns feed directly into sourcing protocol adjustments for Year 2 ================================================================================ REVIEW COUNT DECISION GATES ================================================================================ These are the hard thresholds that govern launch and spend decisions. Do not override them in the excitement of launch. Reviews Action ───────── ────────────────────────────────────────────────────────────── < 10 DO NOT LAUNCH — delay minimum 2 weeks; re-evaluate Vine pace 10–14 Soft launch only — minimal PPC ($5/day auto only) 15–19 Launch — PPC at $10/day auto; monitor CVR before scaling 20–24 Scale PPC to $20–$30/day; activate manual exact match 25+ Full launch mode — add coupon, scale PPC, enable Subscribe & Save, consider Meta external traffic to listing 50+ Organic ranking established — TACoS begins to decline; reduce PPC reliance; focus on LTV and repeat rate ================================================================================ REVIEW TRACKING MASTER SPREADSHEET — STRUCTURE ================================================================================ TAB 1 — VINE ASIN / Enrollment date / Units enrolled / Units distributed / Reviews posted / Average star rating / Recurring positive themes / Recurring negative themes / Quality flags / Action items TAB 2 — INFLUENCER OUTREACH Name / Platform / Handle / Follower count / Engagement rate / Contact date / Response Y/N / Package sent date / Delivery confirmed / Amazon review posted Y/N / Review link / Stars / Social post Y/N / Post link / Reach generated / Notes TAB 3 — PERSONAL NETWORK Name / Relationship / Contact date / Purchase confirmed Y/N / Purchase date / Reimbursement sent Y/N / Review posted Y/N / Stars / Date posted / Notes TAB 4 — DASHBOARD (auto-calculated from Tabs 1–3) Total reviews live / Average star rating / Reviews by track / Days to launch gate (15 reviews) / CVR trend / PPC ACoS trend ================================================================================ COST SUMMARY ================================================================================ Item Estimated Cost ───────────────────────────────────── ────────────── Amazon Vine enrollment fee $200 (one-time per ASIN) Vine units (30 × ~$8 COGS) $240 (product cost only) Gifting units (40 × ~$8 COGS) $320 Gifting packaging materials $150–$200 Gifting shipping (40 packages) $280–$400 (USPS Priority ~$8/pkg) Personal network reimbursements $400–$650 (15–25 × $26) Review automation tool (3 months) $60–$120 (FeedbackWhiz/eComEngine) Influencer research tool (1 month) $0–$50 (free tier sufficient) ───────────────────────────────────── ────────────── TOTAL $1,650 — $2,130 This is the cost of acquiring 20–40 reviews before significant PPC spend. The PPC efficiency gain from launching with 25+ reviews versus 0 reviews typically saves $3,000–$8,000 in wasted ad spend in the first 90 days. The ROI on this investment is strongly positive. ================================================================================ KEY RULES — ALWAYS ================================================================================ 1. Never request a specific star rating from anyone under any circumstance. 2. Never offer compensation contingent on a review being posted. 3. Never ask a household member to review — Amazon will detect the shared IP or payment method and suppress the review. 4. Never use any third-party review service — suspension risk is real. 5. Always ask for an "honest" review — never a "positive" or "5-star" one. 6. Reimburse via cash or peer-to-peer payment — never Amazon gift cards. 7. Engage with every review — positive and negative — publicly and professionally in the Amazon response field. 8. If Vine returns negative feedback on a quality issue — stop. Fix the issue at source before scaling inventory and spend. ================================================================================ END OF DOCUMENT DAB-OPS-REVIEWS-001 · April 2026 · Daralbeida™ — Internal Use Only ================================================================================ ================================================================================ 13. ACRONYMS ================================================================================ ASIN Amazon Standard Identification Number COGS Cost of Goods Sold CTR Click-Through Rate CVR Conversion Rate EVOO Extra Virgin Olive Oil FBA Fulfilled by Amazon FNSKU Fulfillment Network Stock Keeping Unit MKTG Marketing and Brand (department code) OPS Operations and Logistics (department code) PPC Pay-Per-Click PYB Internal reference code for the Daralbeida founder SKU Stock Keeping Unit SOP Standard Operating Procedure ================================================================================ 14. GLOSSARY ================================================================================ ASIN Amazon Standard Identification Number. Each Daralbeida SKU has its own ASIN. Vine is enrolled per ASIN separately. Daralbeida Brand name of the premium Moroccan EVOO venture. Always one word. USPTO trademark application filed, Class 29. EVOO Extra Virgin Olive Oil. Highest IOC grade. FFA 0.8% maximum, cold-extracted without chemical processing. Track A Amazon Vine program. The primary and most credible review seeding mechanism. Requires Brand Registry. Fee per ASIN — confirm current fee in Seller Central. Track B Micro-influencer and press gifting. Supplementary to Track A. Targets culinary and food media creators with 5K-200K following. Track C Personal network purchase seeding. Participants purchase at full price and are reimbursed separately. Must comply with Amazon TOS. Vine Voice Amazon reviewer designated as a trusted Vine program member. Receives products for free. Reviews must be honest and independent. -------------------------------------------------------------------------------- DOCUMENT CONTROL (FOOTER) -------------------------------------------------------------------------------- Document ID : DAB-OPS-REVIEWS-001 Version : 1.0 Status : ACTIVE Style : BPGP Department : OPS Last Modified : 2026-04-01 Review Cycle : Upon Amazon review policy update; upon Vine fee change; before each launch cycle Retention : 3 years from date of creation Owner : PYB / Daralbeida Distribution : Internal only COMPLIANCE : All review seeding mechanics must comply with Amazon's current Community Guidelines. Track C participants must purchase at full price — reimbursement must be separate and not conditioned on the review content. Vine enrollment fee must be confirmed in Seller Central before enrollment as Amazon fees are subject to change without notice. Revision History: Version Date Author Summary of Changes -------------------------------------------------- 1.0 2026-04-01 PYB Initial issue -------------------------------------------------------------------------------- END OF DOCUMENT — DAB-OPS-REVIEWS-001 --------------------------------------------------------------------------------